A broadcast graphic package isn't just a logo and two colors: it's 14 templates (scorebug, lineup, final score, etc.) each with IN animation, on-screen layout, OUT animation, match-data binding, per-team color picker and behavior under missing data. Designing it from scratch needs art direction + motion design + KronoGraph engine integration. We deliver turnkey: you pick the look, we hand off the working bundle.
Who this service is for
- Federations wanting a package with their own differentiated identity — the base bundle isn't enough to represent the brand.
- Leagues changing identity (rebrand, new season, new title sponsor) needing all graphics refreshed.
- Production companies winning a major event tender who must present their own package.
- Sponsors funding the broadcast and wanting their brand present in every graphic.
What's included
Discovery + Brand kit
We start with a 1-2 session workshop to capture identity: 3 main colors (CSS vars --c1, --c2, --c3), main typography, secondary palette, visual tone (classic, modern, urban, premium). If you have a brand book, we start from there.
Design of the 14 templates
Each template gets a Figma mockup with its states: idle, IN, freeze, OUT. We iterate until client approval.
Pre-rendered WebM IN/OUT shells
Entry and exit animations pre-render as WebM (alpha + exact timing). This decouples motion design complexity from the live render path: the animated layer is video, the data layer is HTML/CSS. Cinematic animations without browser source performance penalties.
FEB bundle as reference
For example: the FEB package we have in production includes 5 LALIGA fonts, navy/red/white/gray palette and custom WebM shells. Structure replicable for any new identity.
Integration + QA + delivery
Templates mount in KronoGraph as a new brand kit. QA with replay forensics over real data. Production-ready handoff.
Real production use cases
- Primera FEB bundle — custom package with 5 LALIGA fonts, navy/red palette, WebM shells. In production.
- DPB Colombia identity — own brand kit with scorebug, lineups and final score adapted to DPB look.
- BCLA 2026 — continental package with Basketball Champions League Americas identity.
- Reto 3X3 — custom 3x3-oriented package with urban energy, distinct from the 5x5 look.
What's included
- 1-2 session discovery workshop to align visual identity
- Complete brand kit (3 main colors + typography + secondary palette)
- Figma mockups of the 14 templates with idle/IN/freeze/OUT states
- IN/OUT animations pre-rendered as WebM shells (alpha + timing)
- Slot for additional templates per sponsor or special event
- Bundle integration into the KronoGraph engine as a named brand kit
- Pre-go-live QA with replay forensics over real data
- 2-3 iteration rounds per template included
- Source asset delivery (Figma, fonts, WebM shells, CSS vars)
- Hand-off to production and operations team
Frequently asked questions
How long does it take?
Standard 14-template bundle: 4-6 weeks. Simplified bundle (scorebug + lineup + final score, the 3 most-used): 2-3 weeks. One-off events with fewer templates are faster.
Do I need a defined brand kit?
No. If you have a brand book we start there. If not, the discovery workshop builds from scratch. Some federations arrive with just a name and logo; we define everything else together.
Do animations look cinematic?
Yes. WebM shells pre-render in Adobe After Effects, Cinema 4D or another motion tool. Complex animations without penalizing the live browser source (the animated layer is video, not JS/CSS).
Can templates be modified later?
Yes. For timing tuning (durIn, durOut, delays), the FEB Builder allows it without code. For deeper layout changes, additional design round with the team.
Is it separate from operation?
Graphic Design is design + integration only. Operation is contracted via Live Graphics Operation. Common to combine both in the same SOW.